Alcohol Labeling Study
University of North Carolina, Chapel Hill
Summary
This study aims to examine the effects of new front-of-package alcohol warnings on alcohol consumption. Participants will be randomly assigned to either new front-of-package health warnings or control labels. Participants will bring in their own alcohol to weekly study visits and take home the alcohol to consume as usual. Participants will receive study labels on their alcohol containers per their assigned trial arm.
Description
This study aims to determine whether new front-of-package health warnings on alcohol containers lead to less alcohol consumption and improve consumer understanding about the harms of alcohol. We aim to enroll approximately 720 adults ages 21 years and older who report consuming alcohol at least once per week. After providing informed consent, participants will be randomly assigned to receive new front-of-package health warnings or control labels. Participants will attend 3 in-person study visits spaced approximately 1 week apart. Participants in the warnings arm will receive a health warning…
Eligibility
- Age range
- 21+ years
- Sex
- All
- Healthy volunteers
- Yes
Inclusion Criteria: * Adults ages 21 years and older * Not identified as having possible alcohol dependence * Consumed alcohol at least once per week during the past 4 weeks * At least half of alcohol consumed each week is from store-bought containers * Willing to bring 8 days' worth of alcohol to 3 in-person study visits * Not pregnant, breastfeeding, or trying to get pregnant * Able to take surveys in English * Willing to respond to text messages daily for 3 weeks * Not living in the same household as anyone else in the study Exclusion Criteria: \- Not living in US
Interventions
- BehavioralFront-of-package health warning
Participants will receive 3 different health warnings about alcohol consumption. The warnings will discuss health risks of alcohol including cancer, high blood pressure, and scarring of the liver. Labels will be placed on the front of participants' alcohol containers.
- BehavioralControl label
Participants will receive a label displaying a barcode. Labels will be placed on the front of participants' alcohol containers.
Locations (2)
- UNC study officeChapel Hill, North Carolina
- University of North CarolinaChapel Hill, North Carolina