A Randomized Controlled Trial Examining How TikTok Influencers' Posts With Vs. Without Food Differentially Affect Youth Dietary Choices
NYU Langone Health
Summary
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Eligibility
- Age range
- 10–13 years
- Sex
- All
- Healthy volunteers
- Yes
Inclusion Criteria: * Participants must be 10-13 years old * Identify as only non-Latino White or only Black/African American * Report that they log into TikTok at least once daily * Read and speak English Exclusion Criteria: • Any criteria not met as listed above will bar an adolescent from participating in the study
Interventions
- BehavioralTikTok Ads - With Food
TikTok posts from influencers promoting food.
- BehavioralTikTok Ads - Without Food
TikTok posts from influencers who are not promoting food.
Location
- NYU Langone HealthNew York, New York