A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2
NYU Langone Health
Summary
This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases
Description
The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.
Eligibility
- Age range
- 13–17 years
- Sex
- All
- Healthy volunteers
- Yes
Inclusion Criteria: * adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English Exclusion Criteria: \- participants who do not meet all criteria described above.
Interventions
- BehavioralBlack Ads
Food ads that feature Black individuals
- BehavioralWhite Ads
Food ads that feature White individuals.
- BehavioralMany Likes
Food ads that have many "likes"
- BehavioralFew Likes
Food ads that have few "likes"
Location
- NYU Langone HealthNew York, New York