Roswell Park Cancer Institute
To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.
Primary Objectives: To assess the influence of smokeless tobacco products' modified risk claims on: 1. Product demand (measured as willingness to pay in USD) using an experimental auction approach; and 2. Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.
Inclusion Criteria: * Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming). * Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year. * Open to trying a non-combusted oral tobacco product. * Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study. * Have the ability to read, write, and communicate in English. * Participant must understand the investigational nature of this study and an Independent Ethics Commit…
Participants view ads with no modified risk claim
Participants view ads with a modified risk claim
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