Optimizing Strategies to Maximize Patient Recruitment Yield
Emory University
Summary
This platform trial aims to evaluate the effectiveness of different messaging strategies within a MyChart messaging program for research recruitment. MyChart is a patient portal system within the Electronic Medical Record (EMR), and messages can be sent directly to patients about research opportunities.
Description
Recruitment of participants presents a significant and persistent bottle neck in the research process. Failure to reach participant enrollment targets may delay or halt study progression, wasting limited resources. Insufficient rates of participant accrual are the leading cause for termination among clinical trials with results posted on ClinicalTrials.gov. Additionally, studies must enroll representative samples to ensure generalizability and comply with NIH guidelines. Investigators often cite recruitment difficulties - including lack of interest, difficulty reaching specific populations, an…
Eligibility
- Age range
- 18+ years
- Sex
- All
- Healthy volunteers
- No
Inclusion Criteria for primary studies that are recruiting participants: * All studies using the MyChart recruitment service are eligible, including both clinical trials and observational studies. Exclusion Criterion for primary studies that are recruiting participants: * Not using MyChart for recruitment. * At least 500 messages sent, 125 for each arm Inclusion Criteria for patients: * All patients receiving messages via MyChart will be included * Potential eligibility for a study using MyChart requirement based on the planned query/criteria for that study. Exclusion Criteria for patien…
Interventions
- BehavioralBaseline (control) message
The MyChart study recruitment program will send a message based on the current template, which is a brief message with a neutral tone.
- BehavioralPositively-valenced message
The MyChart study recruitment program will send a message based on a template that contains positively-valenced language related to the value/importance of the study.
- BehavioralPayment-inclusive message
The MyChart study recruitment program will send a message based on a template that includes more detailed information about participant payment.
- BehavioralPositively-valenced, payment-inclusive message
The MyChart study recruitment program will send a message based on a template that includes both positively-valenced language and detailed information about participant payment.
Location
- Emory Healthcare SystemAtlanta, Georgia