University of Miami
Testing gain vs loss-framed messages to address drinking among cancer survivors
Inclusion Criteria: * Age 21 years or older * Resident of the United States * Able to read and speak English * Diagnosed with one of the following cancers: mouth, throat, larynx, liver, colon, rectum, or breast * Current alcohol user (≥ 1 alcoholic drink in the past 30 days) Exclusion Criteria: * Adults unable to consent * Individuals younger than 21 * Not residing in the US * Non-alcohol users (\<1 drink) * Less than 50% completion of the survey
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
The study will test eight alcohol-cancer risk messages (four gain-framed and four loss-framed). Each message will be developed at three intensity levels (text-only, neutral image, and graphic image), yielding 24 total message stimuli.
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