Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention
University of Washington
Summary
The goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?
Description
In this trial, researchers seek to augment the benefits of Our Value by adding community health workers (CHWs) to deliver the intervention and adapting and testing its effectiveness in rural communities in central Washington State. People in these rural areas experience social and structural barriers to the consumption of fruits and vegetables (FV), such as limited access to fresh, varied, affordable FV and long commutes to food retailers. Yet, these communities also have a strong identity and supportive community networks; thus, our partners endorsed training CHWs to deliver the intervention.…
Eligibility
- Age range
- 18+ years
- Sex
- All
- Healthy volunteers
- Yes
Inclusion criteria: In order for an individual to participate in this study, the individual must meet all of the following criteria: * Identify as Latino or Hispanic * Be at least 18 years or older * Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months * Visit this store at least once per week * Be primary household shopper (conducting 50% of shopping duties) * Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations. Exclusion criteria:…
Interventions
- BehavioralThe Value of Our Health
The Value of Our Health is a 12-month program. Community health workers (CHWs) lead the first six months of structural and social change activities, followed by six months of store manager and employee-led activities, and technical assistance from CHWs. During the first 6 months, CHWs will work directly with the store staff to plan for structural changes at the store to promote fruit and vegetable (FV) purchasing and consumption. CHWs will deliver store staff training to promote FVs. CHWs will welcome customers into the program at the store by offering social and structural change strategies directed to customers and reinforced by store managers and employees. CHWs will work with employees to deliver a Point of Purchase campaign highlighting recipes and fresh FV sold in the stores. Employees will receive newsletters that reinforce their training. During months 7-12, CHWs will visit the store to support the maintenance of social and structural changes made in the first 6 months.
Locations (2)
- Northwest Communities Education Center/Radio KDNAGranger, Washington
- University of WashingtonSeattle, Washington