Using Short Animated Storytelling to Increase Intent for Colorectal Cancer Screening: A U.S. Online Randomized Controlled Trial
Stanford University
Summary
This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.
Eligibility
- Age range
- 50+ years
- Sex
- All
- Healthy volunteers
- No
Inclusion Criteria: * Resides in the United States * Able to read and understand English * Self-reports not having completed colorectal cancer screening * Provides electronic informed consent Exclusion Criteria: * Prior diagnosis of colorectal cancer * Self-reported completion of colorectal cancer screening
Interventions
- BehavioralShort animated storytelling video
A brief animated storytelling video about colorectal cancer screening and colonoscopy.
- BehavioralInformational Text
A brief time-neutral informational text about colorectal cancer screening.
Location
- Stanford UniversityStanford, California