Stanford University
This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.
Inclusion Criteria: * Resides in the United States * Able to read and understand English * Self-reports not having completed colorectal cancer screening * Provides electronic informed consent Exclusion Criteria: * Prior diagnosis of colorectal cancer * Self-reported completion of colorectal cancer screening
A brief animated storytelling video about colorectal cancer screening and colonoscopy.
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