Developing and Testing Warning Labels for Retail Cannabis Products
University of Oklahoma
Summary
This discrete choice experiment (DCE) study aims to address gaps in cannabis packaging regulatory research by testing how variations in cannabis packaging and health warning design impact reactions to packaging and intentions about cannabis use. The goal of this work is to identify the most effective combination of packaging features to improve consumer awareness of cannabis health risks. Establishing criteria for cannabis products in the US is critical because inconsistent state guidelines have resulted in contradictory policies in legal retail states, arguably leading to increased hazardous use19 and failure to meet public health standards. The contributions of this study's outcomes are expected to be significant because they will benefit public health as cannabis becomes available in legal retail markets and regulatory and governmental agencies seek effective ways to communicate cannabis risks to the public while also deterring initiation and uptake among younger individuals and nonusers.
Description
The DCE will be conducted via a self-administered online questionnaire, with inclusion criteria assessed before assignment to choice set conditions. Participants will be residents of legal-retail cannabis use states, able to legally purchase cannabis (21 or older), who have used cannabis in the past 30 days (i.e., current use). Frequency of cannabis use (i.e., monthly, weekly, daily), mode (e.g., flower, vape, etc.), and dose (i.e., THC level) will be measured through self-report. Inclusion criteria are reported using cannabis (any mode) in the past 30 days. Consented participants will be pres…
Eligibility
- Age range
- 21+ years
- Sex
- All
- Healthy volunteers
- No
Eligibility for participation includes: * being 21 years of age or older * being able to speak and understand English * self-reported having consumed cannabis in the last 30 days (any mode, e.g., flower, vape, edible, etc.) * residing in a U.S. state or jurisdiction where retail (i.e., non-medical) cannabis use is legal
Interventions
- BehavioralCannabis Packaging Discrete Choice Experiment
Participants complete multiple discrete choice tasks in which hypothetical cannabis product packaging attributes are systematically varied, including package style, branding type, health warning size, THC content, and product type. All participants complete the same experimental procedure but are exposed to different combinations of stimuli across tasks.
Location
- University of OKlahomaOklahoma City, Oklahoma