USC Tobacco Center of Regulatory Science - Project 4: Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

Summary

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

Description

Eligibility

Age range

14–17 years

Sex

All

Healthy volunteers

Yes

Interventions

• Behavioral
  Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

  The researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design: Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable

Location