Boston Children's Hospital
The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.
This research comprises of 2 qualitative activities: 1. Working group: The study team will purposively invite a convenience sample of expert members (including middle/high school students, young adults, an educator, a parent, and curriculum design experts) to convene multiple times over several weeks (3 meetings via videoconference). The working group will convene to view preliminary results from formative research, collaborate on the development of this lesson curriculum, and otherwise offer meaningful input on study materials. 2. Focus groups: A convenience sample of adolescents/young adult…
WORKING GROUP MEMBERS \*Inclusion criteria Youth participants: * Middle school students may be 13-15 years * High schoolers may be 16-18 years * Young adults may be 19-29 years * Provide a phone number for at least one backup contact (e.g, parent/guardian) Curriculum design experts: • Experience of at least 1 year in tobacco prevention or relevant public health field Parent: • Parent of a child who has e-cigarette use history or is currently using (preferred, but not essential) Educator: * Currently employed as teacher at a middle/high school All participants * Provide their cell phon…
Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).
Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.
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