Countering E-Cigarette Marketing in the Retail Environment Among Adolescents and Young Adults

Summary

The goal of this interventional study is to test whether short videos of electronic-cigarette (e-cigarette) counter-marketing lessons work to decrease people's intent to use and smoke e-cigarettes. Using short videos, the investigators hope to inform participants about the marketing strategies that e-cigarette companies use to try to get people to purchase and use e-cigarettes. The investigators hope to find that, after watching the short videos, people will be able to point out when e-cigarette companies are trying to sell their products, and hopefully they will have a lower interest in buying and using e-cigarettes. The investigators also hope participants will learn more about the addictiveness and harmfulness of using e-cigarettes by watching the short videos.

Eligibility

Age range

13–21 years

Sex

All

Healthy volunteers

Yes

Interventions

• Other
  Influencer Intervention Videos

  Participants will view 4 short-form videos filmed by influencers. Influencers convey messaging designed to counter e-cigarette marketing in retail stores.

• Other
  Public Domain Messaging Videos

  Participants will view 1 video in the public domain with messaging on e-cigarette marketing tactics.

• Other
  Influencer Control Videos

  Participants will view 4 short-form influencer-generated videos on topics that are unrelated to counter e-cigarette marketing in retail stores.

Location